Product innovation, R&D, and full lifecycle management
Shirley – Director of Product Development
Shirley is a dynamic leader specializing in end-to-end product development, global sourcing, and commercialization across multiple consumer categories.
Relevant Skills
Global strategic sourcing, supplier management, and manufacturing
Expertise Summary
Shirley is a forward-thinking and results-driven leader with extensive experience leading end-to-end product development, global sourcing, and commercialization across CPG, FMCG, health & wellness, home, apparel, pet, and lifestyle categories.
She is an expert in driving innovation, R&D, concept and ideation, product strategy, and full-product lifecycle management.
Shirley has advanced skills in global strategic sourcing, negotiations, supplier management, and manufacturing processes, ensuring streamlined production and commercialization.
She has a strong analytical background in trend identification and category expansion, leveraging insights to build products that meet evolving consumer needs and industry shifts.
Shirley has a proven ability to align product strategies and roadmaps with market trends, consumer insights, and business goals to drive revenue growth and competitive differentiation.
She is a natural leader, inspiring collaboration and building high-performance teams while navigating complex business environments with agility and vision.
Experience:
12+ years in Consumer Goods Industry spanning Corporate Retail, Private Brands, Supply Chain Operations, & Startups
10+ years in Product Development, Global Sourcing, Manufacturing, Product Strategy, & Category Management
6+ years in CPG & FMCG, specializing in Food & Beverage & Better-For-You Brands
5+ years managing diverse categories across Pet, Home, Apparel, Accessories, & Lifestyle
