Shane is a seasoned executive with over two decades of global experience in the ingredients and B2B sectors, specializing in developing and commercializing science-backed ingredients for wellness, with a strong focus on innovation and market expansion.
Relevant Skills
Product development and commercialization of efficacy-based ingredients
Expertise Summary
Shane is a seasoned executive with extensive experience in the ingredients and B2B sectors, specializing in developing and commercializing branded efficacy-based ingredients for wellness.
He has a proven track record of success in global marketing, sales, and business development roles across multiple regions and cultures.
He is Bi-lingual in Russian and English.
Achievements in Product Development and Market Expansion:
Extensive experience working with international organizations, managing globally distributed teams, and representing foreign companies in the US.
Global Head of Marketing, responsible for a $200+ million nutritional portfolio.
Director of Sales, overseeing global business development and sales, working with 200+ brands worldwide.
Chief Business Officer at a French biotech start-up developing novel bioactives from micro-algae.
Expert in selling science-substantiated health ingredients to brands and contract manufacturers.
Strong understanding of the dietary supplement industry, supply chain, and key participants.
Deep knowledge of competing ingredients and underlying clinical data in segments such as anti-inflammatory, cognitive, and mental health, immune support, and sports nutrition.
Led clinical data development, establishing a research strategy resulting in 7 completed and ongoing human clinical studies to develop unique competitive positioning for products.
Implemented SalesForce, creating and implementing SOPs for sales and operations teams.
Industry Connections:
Launched a new botanical ingredient for cognitive health, securing initial sales with a leading D2C brand in the US.
Created and launched the first natural bio-active with published clinical data for the e-gaming market, successfully introduced in the US. Co-inventor on a granted patent.
Collaborated with over 100 customers/brands in the US to create market awareness–establishing initial customers and building revenues.
Hired and trained sales and marketing teams, establishing and managing a network of 4 global distributors across the US, EU, and Japan.
With a career spanning over two decades, Shane has consistently demonstrated his ability to drive innovation, expand market presence, and foster strong industry relationships.
His expertise in developing science-backed ingredients, coupled with his global leadership experience, positions him as a valuable asset in the competitive wellness industry.
