Lori is an accomplished Creative Director with over 15 years of experience in the beauty industry, renowned for her innovative branding and integrated marketing campaigns for global and boutique clients.
Relevant Skills
Brand Identity and Packaging Design
Expertise Summary
Lori is a highly accomplished Creative Director with over 15 years of experience in the beauty industry and freelance design.
As the Founder and Freelance Art Director of a design studio, she has led brand identity, packaging, and marketing collateral projects for both large beauty brands and boutique startups, establishing brand guidelines and unique style languages.
Notable achievements:
Global Brand Management: Lori oversaw the creative direction for global brands across 100+ countries, including globally recognized clients. She successfully rebranded multiple product lines and launched products for US and international markets.
360 Campaigns: She developed integrated marketing campaigns connecting in-store, online, social, email, podcast, digital, and outside advertising, ensuring brand consistency.
Creative Leadership: Lori managed and mentored junior designers and freelancers, directed photoshoots, and collaborated with cross-functional teams to achieve strategic goals.
Award-Winning Design: Her work has been recognized with awards such as the Baltimore Advertising Association Addy Award and exhibitions at prestigious venues like MOMA and the Lithuanian Art Show in Santa Monica.
Lori holds a BFA in Graphic Design from Maryland Institute College of Art (MICA) and an A.A.S. in Fine Arts from Kaunas Applied Art School.
Her technical skills include Adobe CC, HTML, WordPress, UI/UX design, and project management.
