Carl is a senior leader with over two decades of expertise in driving global sales, strategic growth, and profitability in the food and consumer-packaged goods industry, with a strong focus on international distribution and E-Commerce expansion.
Relevant Skills
International distribution and market expansion
Expertise Summary
Carl is a seasoned senior leader with over 2 decades of expertise in driving sales revenue, profitability, and strategic growth in the food and consumer-packaged goods industry across global markets.
He has demonstrated success in developing and executing winning sales and business development strategies, fostering high-performance teams, and establishing key partnerships with renowned CPG brands globally.
Carl has a proven track record of achieving double-digit revenue growth, even amidst challenging market conditions, through strategic initiatives such as establishing distribution hubs, forging key partnerships, and driving rapid expansion in E-Commerce.
Notable accomplishments include spearheading the setup of international distribution hubs and signing major distribution agreements, resulting in exponential sales growth and expansion into new markets.
Carl excels at building strong relationships (with customers, manufacturers/vendors, peers, and internal teams) and with the brands/ products he has managed.
He has an in-depth understanding and experience of the food industry across categories (natural and organic, supplements, grocery, beverages, frozen, HBC/personal care).
He built winning distribution programs across all retail channels, including club, supermarket, C-stores, and online.
Carl is well versed in delivering sales budgets with full P&L accountability–he can navigate the strategic goals with the tactical everyday business needs; be it making winning sales pitches, collaborating with internal teams (QA, customer service, production, management), problem-solving for a customer or attending trade shows.
Carl’s educational background includes an MBA in International Management from Thunderbird School of Global Management, complemented by executive education in The New Global Order, and fluency in multiple languages, making him well-equipped to navigate diverse business environments and drive sustainable success as VP of Business Development.
