Expert in brand building, repositioning, and commercialization
Donna – CPG Marketing Leader
Donna is a seasoned CPG marketing leader with over a decade of success driving growth for natural, health-focused brands through strategic omni-channel marketing and innovation.
Relevant Skills
Deep experience in functional, plant-based, and better-for-you food categories, leading omni-channel campaigns with strong ROAS
Expertise Summary
Donna is a Strategic CPG Marketing Leader with a focus on health & wellness.
She spent the last 10+ years helping better-for-you and natural food brands grow—leading everything from omnichannel marketing strategy to product launches and commercialization.
She worked on plant-based, protein-forward, and functional ingredient categories, including key roles.
Donna has proven success in scaling brands with functional benefits.
Whether launching nine SKUs in four months or overseeing a full brand repositioning and +306% DTC sales growth, she brings a track record of translating consumer insights into tangible business results.
She led digital campaigns that delivered 415% ROAS and supported expansion into major national retailers.
Deep Experience with Innovation & Commercialization:
She led cross-functional teams through the entire stage-gate process—from white space identification and concept development to packaging, go-to-market strategy, and sell-in.
Her work has helped brands move quickly without sacrificing strategic discipline or consumer relevance.
Cross-Functional Team Leader & Systems Builder:
In multiple roles, she built marketing systems from scratch, creating processes for innovation, campaign planning, and vendor management that aligned teams and accelerated output.
She’s just as comfortable mentoring team members as she is writing the brief, running the campaign, or working cross-functionally with Sales, R&D, and Finance.
Passion for Purpose-Driven Brands with Functional Integrity:
Her background includes both in-house and agency work, with deep experience in mission-led CPG—especially in superfoods (both ingredients and finished snacks), plant-based alternatives, and sustainable nutrition.
She brings curiosity, clarity, and strong brand instincts to companies that want to build something meaningful and grow responsibly.
