Lance is a seasoned flavor development and product formulation expert with over 10 years of experience, including 7 years in the cannabis industry, driving revenue growth and innovation across multiple brands.
Relevant Skills
Cross-Functional Team Leadership and Coordination
Expertise Summary
Lance brings 10+ years of relevant experience to the table with a strong focus on flavor development and product formulation.
With 7 years specifically in the licensed cannabis industry, Lance possesses deep-rooted expertise in this rapidly evolving sector.
Lance has led the formulation and expansion of cannabis-infused CPG product lines for 2 vertically integrated organizations, encompassing 7 brands and over 50 SKUs.
As a proficient leader, Lance has coordinated cross-functional teams, consisting of 5 direct report engineers, 8 department heads, and over 30 technicians.
Under Lance’s guidance, these teams have achieved significant milestones, including driving over $1 million in monthly revenue growth and doubling line profitability.
He has established rigorous organoleptic testing and sensory analysis protocols, ensuring that products meet and exceed consumer expectations.
These protocols include AFC, ranked preference, hedonic scales, attribute and composite scoring, sensitivity, stability, and descriptive tests.