Hanna is a veteran marketing leader with over 20 years of experience in global brand management across CPG, beauty, health/wellness, and biotech industries, excelling in product development, strategic marketing, and business growth.
Relevant Skills
Performance Marketing and Go-to-Market Strategy
Expertise Summary
Hanna is an industry veteran with extensive experience in exceptional leadership, organization, product development, branding, performance marketing, budgeting, data analysis, critical thinking, digital marketing, and interpersonal skills.
She is a positive, personable energetic leader with a proven track record of 20+ years of experience in global brand management across CPG, Beauty, Health/Wellness, Sports & Entertainment, and Biotech industries, as well as experience across DTC, B2B, and B2B2C channels.
Most recently as the Senior Director of Brand for a health/wellness brand at a Biotech company, Hanna led the strategic launch of new products and achieved an average margin of 72% with an average customer rating of 4.5 stars.
She also launched the brand on two major retail sites with AVO +31% MOM responsible for overseeing creative, branding, pricing, and promotional strategies.
Before working at the biotech company, Hanna worked for a Sports & Entertainment company as a Senior Director of NA.
She successfully grew the business by 54% YOY and developed strong annual marketing plans that helped to attract new buyers to the category through e-comm, digital, and social activations.
She also created customer-facing events and spearheaded an industry conference.
Hanna also has several years of experience within the CPG industry, having managed both NA and global brands with a portfolio of over $1B in sales.
She pioneered new GTM strategies that resulted in positive market share gains, oversaw S&OP forecasting, and led a popular ice cream brand’s turn-around by working closely with sales, shopper marketing, supply chain, R&D, and developed key partnerships with co-licensed products.
Hanna also has an extensive beauty background, having worked at a global beauty company and over her tenure oversaw personal care, fragrance, and color cosmetics brands where she launched new global products for both adults and kids.
She was responsible for product ideation/market research, setting pricing strategy, working with supply chain, R&D, legal, and creative to ensure success in various markets across the globe.
Hanna is seeking a marketing leadership position with a growth-focused company in need of a highly experienced, business-minded professional.
